๐Ÿ“šCASE STUDY : TESLA

Let's take the example of Tesla to illustrate the technology adoption process.

In 2008, Tesla launched its first car, the Tesla Roadster, which represented an innovation in the automotive industry and attracted the Innovators.

Six years later, in 2014, Tesla launched the Tesla Model S and positioned itself in the Early Majority of the adoption process.

This example shows that innovations that revolutionize an industry take time to be adopted by the masses.

It's interesting to note that in 2008, Tesla was worth $260 million, while in 2022 its market capitalization was over $790 billion.

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