Cos'è NEO X?

NEO X is the first Super App that integrates fintech and crypto services with hundreds of common-use apps for online shopping and communication into an all-in-one solution.

The Super App Shift:

As consumers want to save, shop, and spend in the connected economy, My NEO Group observes how consumer demand for simplified payment experiences has created widespread interest in a super app to manage the complexity of modern life. A wide range of recent technological changes, from advanced mobile devices to AI-based autonomous applications and new payment technologies, have altered the parameters of possibilities for retailers, financial institutions (FIs), and consumers.

1 - Real-time connections between payment systems, essential and nonessential businesses, and digital identities fuel today's consumer experiences.

2 - We call this constantly evolving decentralized global infrastructure, built for efficiency, security, and an intuitive user experience, the ConnectedEconomy.

Within the ConnectedEconomy, consumers engage in a series of fundamental activities that power interconnected daily life actions. For example, online shopping can lead to ordering food from restaurants via an app, which can normalize app-based grocery delivery, opening the door to many other connected businesses. Although these actions are intertwined, the current infrastructure is anything but. The channels that consumers use to engage in the ConnectedEconomy are disjointed, a nest of apps and websites separated by a myriad of providers that can clutter smartphone home screens and require the creation of a tremendous number of accounts (and the remembering and safeguarding of just how many account credentials).

A super app could solve this problem. A super app provides a user interface through which consumers can shop, order food, check social media, bank, use cryptocurrency, and so on, all within a single solution. It can help solve the current problem of ecosystem decentralization and fulfill consumers' universal desire for consistent, secure, and frictionless interactions across the pillars of their lives.

Global consumers already desire a super app: about seven out of 10 respondents express interest in such a solution.

Driven by the desire for convenience and financial well-being, especially among Generation Z consumers, the majority of respondents are at least somewhat interested in a solution that allows them to manage payments and other daily activities through a centralized tool. Overall, about a quarter are "very" or "extremely" interested in a super app, and consumers who have fully integrated connective technology into their lives are about twice as likely as other respondents to show this high level of interest.

Consumers desire a super app, particularly for convenience and security.

A key advantage of a super app is its elegance: such a solution takes what was once a tangle of apps, websites, and channels and wraps it into a single, centralized experience. Almost four out of 10 consumers who are "slightly" or "somewhat" interested in a super app greatly appreciate the benefit of minimizing the risk of losing sensitive information, and among highly interested consumers, this share rises to 57%. An equal share of highly interested consumers greatly appreciate the convenience of coordinating different areas of life in one place.

Why does Musk want to create a Super App?

Disclaimer: The information provided on this page (and/or video) is for informational purposes only and does not constitute investment advice or financial advice. It is important for each individual to conduct their own research and verify the accuracy of the information. It is recommended to consult with your financial advisor before making any investment. My NEO Group or any other brand or company associated with NEO is only an external provider to NEO DAO, which is managed and owned by NEO DAO (decentralized autonomous organization) and does not guarantee any results and disclaims any liability.

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